By JESSICA DaMASSA, WTF HEALTH
What does digital transformation appear like at a worldwide healthcare large like Pfizer? Lidia Fonseca, Pfizer’s Chief Digital & Know-how Officer, shares her technique for constructing the life sciences firm’s digital knowledge and expertise options, together with her interested by digital therapeutics, digital diagnostics, and digital biomarkers. As Lidia places it, this isn’t about making an attempt to easily implement a “digital technique,” however is, as an alternative, about constructing a “enterprise technique for digital world.”
There’s in all probability no higher story that illustrates how that “enterprise technique for a digital world” is enjoying out than the fascinating instance of how Pfizer’s Digital workforce helped speed up the event of the Covid19 vaccine and oral remedy. Lidia takes us inside and talks by means of how her workforce used tech to soundly speed-up every thing from improvement timelines to scientific trials and even go-to-market in areas across the globe that had been experiencing outbreaks.
Past the tech workforce’s skill to successfully wield knowledge that modified the sport when it got here to Covid, Lidia additionally shares what’s subsequent for the pharma co in relation to digital well being and digital medicines. Past the tablet? Across the tablet? As an alternative of the tablet? What’s Pfizer’s place on digital therapeutics because it continues to work to deliver new breakthrough medicines to sufferers? We get into all of the methods digital and expertise are manifesting themselves inside a company like Pfizer AND get Lidia’s greatest recommendation for different healthcare organizations who’re redefining their companies with expertise.