There’s quite a bit to be stated for small wardrobes and large personalities. Saying extra with fewer garments is a philosophy that each man ought to be getting behind and it’s one thing particularly necessary to Nordic model Hansen Clothes. They imagine within the significance of intelligent day-to-day dressing and really feel each outfit ought to encompass classics with longevity in thoughts.
Based in Copenhagen in 2010, Hansen Clothes is the brainchild of Aase Hansen (designer and founding accomplice) and Per Chrois (CEO and founding accomplice). The duo’s backgrounds in design and style (Aase) and communication and movie manufacturing (Per) have actually fed into the model’s ethos: creating funding items that are designed to final and can by no means date.
Their first retailer opened in Copenhagen in 2016 and in addition to stocking the model’s personal collections, the shop curates a choice of clothes and equipment from different likeminded labels that share their values and imaginative and prescient.
In July 2021 they opened their second retailer positioned in Frederiksberg, Copenhagen.
Design And Craftsmanship
On the coronary heart of Hansen’s collections is design and craftsmanship. When a model releases itself from the shackles of tendencies and ‘style’, with an eye fixed firmly on type and longevity, the outcomes could be particular. Hansen Garment’s silhouettes are rugged with nods to workwear and sensible clothes from their Nordic backgrounds, however they’re additionally refined, with tremendous tailoring references.
The person collections are an association of colors and materials, but every is linked to the one earlier than and the one after. Distinction is important, whether or not that be in mild and darkness, rugged or refined. All clothes are made in Europe utilizing the best materials, handpicked from mills in Japan and Italy. Manufacturing in Europe permits Hansen to make sure high quality requirements don’t slip.
The ensuing clothes actually make an impression. Excessive-quality staples like their Henning informal traditional shirts, an on a regular basis shirt made from light-weight Italian cotton twill which is uniquely tender and very comfy to put on, sit alongside new season additions just like the Chris blazer and matching Fred pants. Each blazer and trouser convey a recent silhouette to the the two-piece go well with, utilizing slub yarn for a thicker and extra distinctive cloth floor.
Elsewhere there’s loads of choices for numerous year-round wardrobes. Darker, extra rugged items in earthy tones for winter are complemented by lighter – in each tone and cloth – summertime items. Chunky knitted jumpers, overshirts, shirts… even a jumpsuit (Joakim) in military olive inexperienced that we’re simply fascinated by.
These in search of a brand new winter coat are additionally nicely catered for. There are lengthy anoraks (Roald), lengthy lined wool coats (Sigurd) and timeless technical parkas (Storm and Rune), monuments of design, type and practicality. That is Hansen Clothes in a nutshell: every garment proving to be traditional but distinctive. There’s a playfulness to the designs however nothing takes away from the overarching goal of timeless clothes.
Ape Studio For Hansen Clothes
It’s simple to get excited a few new clothes model – primarily based off extremely polished marketing campaign imagery, intelligent advertising spiel and a richly reported historical past. Nevertheless, nothing can examine to a hands-on expertise. And getting arms on with Hansen Clothes is precisely what we did. We selected the next items and photographed our mannequin, Ruel, placing them by their paces:
We’re pleased to report that the extent of design, development high quality and supplies used are all top quality. Hansen Clothes come Ape permitted.
Small Wardrobes And Huge Personalities
At a time when primary staples are ten a loads, Hansen Clothes are doing timeless classics with a distinction. Emphasising the significance of design however with one foot firmly within the classics camp, they’re reinvigorating the capsule wardrobe with high quality clothes that final but in addition convey playful persona and magnificence. Whether or not you’re in search of lifetime coat or high quality additions equivalent to shirts, trousers and strong knitwear. Hansen Clothes are an funding for the long run impressed by the classics.
Store now at hansengarments.com
A paid partnership with Hansen Clothes – phrases and opinion Ape’s personal.
Images by: Charlie Thomas