Allyson Felix is president of Saysh, whereas her brother, Wes, serves as CEO.
After breaking apart with Nike in 2019 and touchdown a sponsorship take care of Hole’s Athleta, the model’s first, monitor and subject star Allyson Felix is launching her personal shoe enterprise.
On Wednesday, Felix debuted Saysh, which she pitches as a way of life model designed with girls in thoughts. Saysh’s first product, the Saysh One sneaker, retails for $150 and is at present obtainable for preorder in three colours. Different merchandise are within the works, based on the corporate’s web site.
Clients are additionally in a position to purchase membership to the “Saysh Collective,” which comes with exercise movies and occasional interactions with Felix. An annual membership prices $150, whereas a month-to-month cross goes for $10.
The announcement comes after Felix completed second within the 400 meter on the U.S. Olympic Monitor and Subject trials this previous weekend, clinching her spot within the Tokyo Olympics. Felix is essentially the most adorned feminine monitor and subject star in U.S. historical past.
Time first reported on Felix’s shoe launch. In an interview with the journal, Felix stated the ladies’s footwear market is underserved, and that the mentality has typically been to “shrink it and pink it.”
“It is actually about assembly girls the place they’re,” Felix stated. “It is for that lady who has been missed, or appears like their voice hasn’t been heard.”
Felix departed a take care of Nike in 2019 after she stated the corporate needed to pay her 70% much less following her being pregnant. She has since been invested in elevating consciousness round health-care inequities dealing with Black moms.
Felix serves as Saysh president, whereas her brother and enterprise accomplice Wes holds the CEO title. The corporate has raised $3 million in seed cash from a broad vary of enterprise traders, based on Time.
It is unclear if Athleta, the place Felix has a multiyear sponsorship deal to design clothes, will start to hold the sneakers sooner or later.
Disclosure: CNBC mother or father NBCUniversal owns NBC Sports activities and NBC Olympics. NBC Olympics is the U.S. broadcast rights holder to all Summer season and Winter Video games by 2032.